Lyft to be "exclusive" rideshare company at Waterside, Power Plant

The owner of the Waterside District in Norfolk and Power Plant in Hampton announced Tuesday that Lyft will be the exclusive rideshare company at five of its dining and entertainment centers.

The Cordish Companies described it as a national, multiyear partnership with the company to provide transportation at Waterside and the Power Plant, as well as Fourth Street Live! in Louisville, Ky.; Power Plant Live! in Baltimore; and Xfinity Live! in Philadelphia.

That won't mean that Uber and taxi rides will be chased off the property, though. Fred Rose, director of marketing for Waterside, said Uber and others will still be able to access the valet line. The partnership, though, will establish a designated pick up and drop off location for Lyft passengers in a prime location, he said.

The companies are still working out other details including special code offers for Lyft customers.

Ridesharing relies on independent drivers who sign into a smartphone app to find nearby customers looking for a lift. Lyft's primary competitor is Uber.

The company said in its announcement that more information would be shared in the coming months.

Article by Kimberly Pierceall | The Virginian-Pilot
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